Keyword rules work as in case of letting you know when your brand’s name and some critical words are mentioned together. Some sectorial or brand-related words are quite critical for your works and the time when these are mentioned in the same context is a matter of Alert. You need to make lists including such important words for being aware of such situations as soon as possible.
For example, a GSM operator can determine that the use of their brand and the word “no phone” is a critical topic and make a special rule for this. Also, the company can share all these contents with an exclusive group.
Words in keyword rules can be different in accordance with sector and brand. Your brand representatives in Monitera will guide you on this issue.
For creating a keyword rule;
For example, Acme brand may want to get alerts when their names and the “crisis” are mentioned in the same context; but they do not want that these contents contain retweets. In cases like this, you might create rules as stated by the following part.
For learning more details on our User Rules: How do user rules work? How can I create it?
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